Social Media Policy
PURPOSE
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Wilson Vale Catering operates a social media policy to govern the use of this media within the Organisation. The policy covers profile pages and other resources maintained by employees on networking sites including, but not limited to, Facebook, Twitter/X, Instagram, Tik Tok and LinkedIn, as well as blogs, forums, message boards, review sites and online polls.
This policy does not form part of an employee’s contract of employment and Wilson Vale Catering may amend this policy at any time.
INTRODUCTION
This policy sets out how employees must behave when using Wilson Vale Catering’s social media platforms and governs how employees should refer to and promote Wilson Vale Catering on their own personal accounts.
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Social media can be a distracting technology which causes a negative effect on the productivity of employees working for Wilson Vale Catering, however, it can also be an engaging platform that enables Wilson Vale Catering to build new relationships with new and existing customers/employees.
Wilson Vale Catering’s social media use policy is applied in conjunction with the internet policy:
It is important that employees using social media in the workplace use it in a way which does not adversely affect Wilson Vale Catering’s reputation.
Social media can involve communication between job applicants and employees and is an avenue for Wilson Vale Catering to promote and control our reputation. Social media may blur the boundaries between what is home and work. Access is often public, even amongst a limited group of connected accounts, and comments are often permanent.
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Employees should be honest and respectful when using social media. Everything posted on social media may be tracked back to the source so employees must ensure content posted on social media accounts, both in a work and personal capacity, fits with Wilson Vale Catering’s ethos, values and brand.
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TERMS OF USE
Social media usage for work purposes is controlled by the Social Media Manager. Approval will be granted by the Social Media Manager where use is required for your job role. Please send requests to press@wilsonvale.co.uk
Social media usage for personal reasons does not need approval by Wilson Vale Catering.
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When using social media, either in a personal or work capacity, during or outside working hours, posts on social media must not:
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compromise Wilson Vale Catering, disclose confidential data or disclose sensitive data
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must not damage Wilson Vale Catering’s reputation or brand
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must not breach copyright or data protection
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contain libel or defamatory content
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must not engage in bullying or harassment
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be of illegal, sexual or offensive content
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interfere with your work commitments
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use the name of Wilson Vale Catering to promote products or political opinions.
Employee’s must not post disparaging or defamatory statements about:
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(a) Our Organisation or its employees
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(b) Our clients or their employees
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(c) Suppliers and Vendors
Social media content attributable to you which breaches the terms of this policy, or the other related policies, may result in an investigation and disciplinary action under Wilson Vale Catering’s disciplinary policy, which may be serious or gross misconduct.
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Wilson Vale Catering reserves the right to check the social media accounts of employees in accordance with the internet and monitoring policy.
